Writing about me page for a website may be a daunting task. When you write a professional bio, you want it to look credible, yet catchy. In this post, you will learn to write a website bio that grabs attention and builds trust.
Taking some time to describe who you are is more than a writing task. It is a great chance to clarify your strengths and weaknesses, which is crucial for your personal development. We are all complex personalities with various ideas, passions, and plans. It is quite difficult to put our knowledge, expertise, and aspirations in a few words. But not to worry, with these tips you will master it like a professional copywriter.
This is also a great opportunity for marketing yourself and establishing a personal brand. As we all know, people buy from people. In particular, from the people they trust. Whether you are a coach, a consultant, or a service provider, your clients will want to know more about your expertise. No matter how many books and programs you have, your main product is yourself. So when creating your marketing strategy, leave the imposter syndrome aside and give yourself priority.
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Here is how you write a good website bio:
- Start your bio with your first and last name
- Give the brand name you want to be associated with
- Describe your role and what you do
- Support the previous statement with professional accomplishments
- Talk about your passions and values and how they influence your career
- Make it personal
- Finish with a call-to-action
- Include certifications
- Add testimonials
1. Start your bio with your first and last name
Begin by introducing yourself. This makes your name easy for your readers to remember. If you are writing in the third person these should be your very first words. Even if your name has already appeared in the title of the section, it does not hurt to do it again. For example, if I was writing my bio:
Irina Karyachkina is an online marketing expert with more than 10 years of experience marketing world-class brands.
2. Give the brand name you want to be associated with
If the name of your business is different from your personal name, make sure to mention this at the very beginning. Whether you are a coach, a blogger, a freelancer, or an e-commerce store owner, be sure to mention your brand or pseudonym. This is not the right moment to be shy. It is totally ok to say:
Irina Kariachkina is the founder and CEO of Nomad Diva
If you don’t have a brand name yet, you may want to mention the company you work or previously worked for. This works especially well with a well-known brand. They can strengthen your reputation and credibility. For example:
Irina started her career at Deloitte, a Fortune 500 company and the world’s leader in business consulting. This gave her exposure to business best practices that she happily shares with clients.
3. Describe your role and what you do
Whether you are a coach, a consultant, or a shop owner, briefly explain what you do. Your readers may not necessarily know what your job involves. Remember the purpose of your bio and your target audience. If you offer a product or service, this is a good opportunity to sell and describe the benefits your clients get. It is also a good place to include or rephrase your value proposition. For example:
Irina builds highly converting websites and automated sales funnels. This helps business owners to establish a strong online presence, so they effortlessly and consistently drive more sales on autopilot.
4. Support the previous statement with professional accomplishments
Include your achievements to stand out. This could be professional awards or measurable results of your work. Measurable results often require context. Remember, your reader may not know your market. So they have no idea if your result is good or bad. For example:
Irina has achieved an open rate of 70% on her email marketing campaigns. This is 6 times higher than the average!
If you don’t have awards or outstanding statistics to showcase, you can include your creative ideas and new approaches that you contributed to your projects.
5. Talk about your passions and values and how they influence your career
Now that you have described what you do tell them why you do it. What is in it for you? What gets you up in the morning?
People surely love experts. But they love passionate professionals even more! Enthusiasm is contagious. So everyone wants to work with an energetic motivated person.
Consider this as your mission statement. How do you contribute to the world around you?For example:
I am passionate about empowering courageous female entrepreneurs and helping them live the life they deserve.
6. Make it personal
Show your readers that you are also a human being with hobbies and dreams. It adds a personal touch to your bio and makes people like you. For example:
Irina is a keen traveler with 45 countries visited. She is also a certified yoga instructor and a big fan of a healthy lifestyle.
7. Finish with a call-to-action
Tell people what you want them to do. If you grasp their attention, they should have no doubt on what the next step should be.
- Let’s meet for a virtual coffee (add scheduling link)
- Got questions? Send me an email at firstname.lastname@example.org
- For world-class marketing tips and best practices subscribe to my newsletter (add a link to a lead form)
- Follow me on Instagram (or choose your preferred platform)
8. Include certifications
If you have professional certifications or relevant diplomas, definitely add pictures or logos to your “About me” page. This will add credibility to your bio. You can also add these to your home page. For example, I have added my certifications to the “About me” page and the “Digital agency” page.
9. Add testimonials
Testimonials are a great way to add credibility. It is even better if you can add a link to the social media where these testimonials have been originally published. This way your reader knows you didn’t write these yourself. For example, my testimonials can be verified on my LinkedIn profile. Feel free to check them out and connect!
If you are just starting your business, maybe you don’t have any testimonials yet. In this case, the recommendations don’t have to be for your current project. These could come from your colleagues from a previous job.
Testimonials are very important. So don’t hesitate to ask for a recommendation once you have completed a project. Of course, you don’t want to be pushy, but it’s ok to publish a reminder if you didn’t get it the first time.
Last but not the least, always proofread your bio before publishing. Make sure there are no grammar on punctuation mistakes. Run the spell check. I recommend using Grammarly – a good tool with an extensive free plan that helps you craft a better copy.
This is how you create a bio that turns your website visitors into clients. Hope you enjoyed it! Share this post with someone who is about to launch their website. They will appreciate you being so thoughtful!